Moving away from the West Coast look and feel of her previous cover images, Lust for Life finds Del Rey in full farmer’s daughter mode, a motif borrowed from the perception of Midwesterners being naïf, uninformed simpletons responsible for our current political climate. This is the next logical step in her long-running commentary on beauty and perception, as started with her debut record – which featured an unsmiling, haunted looking young woman of indeterminate age and equally unidentifiable era – and continued through successive releases that grew more complex in their unspoken critique of the 21st century woman. Just look at the vapid smile plastered on her face in the image that adorns the album’s cover. It’s the perfect answer to modernity and the empty gestures and sentiments of our social media-driven world. Lana Del Rey’s Lust for Life may well be the funniest piece of post-ironic conceptualist performance art project you’re likely to hear this year.
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December 2022
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